#consent
2 articles
Mobile attribution: a web analyst's take
The Google Ads or Meta Ads account shows one thing, AppsFlyer shows another, and SKAdNetwork a third. Is the truth really somewhere in the middle? Or who is it closer to? On the web, questions like these come up much less often and finding the truth doesn't take long, but mobile analytics and tracking is a whole different, more closed-off crowd. Let's figure it out together - building bridges from the web we understand to mobile, which is so complex.
My own consent system: $0 and two weekends
A do-it-yourself consent system: zero dollars and two weekends. Not because twenty bucks for a CMP hurts, but because I wanted the decision to come from the need and not the other way round. It also looked like a fun challenge - bolting consent onto a setup with no gtag and no web GTM. Here is what worked, what did not, and which of my own questions I closed along the way.
