Pure server-side tracking: a tour of my setup
I skipped web GTM entirely, moved payload building into a Cloudflare Worker, and made GA4 a consumer of my data instead of its source.
Field notes: tracking, data engineering, MarTech. Some are hard-won findings, some just thinking out loud. No magic here – only facts through the lens of code.
I skipped web GTM entirely, moved payload building into a Cloudflare Worker, and made GA4 a consumer of my data instead of its source.
